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Senior Product Marketing Manager
Sin especificarTiempo completoProduct MarketingOnline Gaming
Own product marketing strategy and growth initiatives for a consumer gaming platform. Improve the player journey from acquisition through retention by using analytics, experimentation, and cross-functional execution to increase conversion, monetization, and lifetime value.
Responsabilidades
- Own the product marketing strategy and roadmap, aligned with product priorities and business goals.
- Improve the player lifecycle from acquisition and registration through activation, purchases, and retention.
- Find and address friction in registration, onboarding, payment flows, and other conversion touchpoints.
- Design, prioritize, and run A/B tests and growth experiments across player journeys and marketing touchpoints.
- Identify data-driven opportunities to increase player value, purchase frequency, ARPU, and LTV.
- Develop go-to-market strategies for new features with Product and CRM teams.
- Analyze player behavior, segmentation, cohorts, and funnel performance to find growth and retention opportunities.
- Coordinate initiatives with Product, Marketing, Monetization, CRM, Data, and UX/UI teams.
- Define success metrics and assess initiative impact on conversion, engagement, retention, and revenue.
Requisitos
- At least 4 years of experience in product marketing, growth, conversion optimization, or a similar role in B2C digital products.
- Experience optimizing user journeys, onboarding, conversion funnels, and lifecycle performance.
- Demonstrated growth results through experimentation, A/B testing, and data-driven optimization.
- Strong analytical skills, including user behavior, cohort, funnel, and KPI analysis.
- Understanding of monetization metrics such as conversion, ARPU, retention, and LTV.
- Experience working across Product, Marketing, CRM, Data, and Design teams.
- Business orientation and ability to identify and prioritize growth opportunities.
- Experience with analytics and experimentation tools such as Mixpanel, Looker, or similar platforms.
- Strong communication and stakeholder management skills; independent, proactive, and execution-oriented.
- Excellent written and spoken English.
Se valora
- Experience in sweepstakes casinos, social casino, iGaming, or free-to-play gaming.
- Experience optimizing payment funnels, first-time purchases, and repeat purchases.
- Familiarity with CRM automation, lifecycle marketing, and player segmentation.
- Experience using AI-powered tools for analysis, experimentation, or growth.
- Understanding of player psychology, gaming engagement, and monetization strategies.