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Senior Director of Product Marketing
PresencialTiempo completoProduct MarketingConsumer Software
Lead global product marketing for consumer communication, subscription, eSIM, and partnership offerings at a widely used mobile app company. Own positioning, go-to-market strategy, launches, and growth across diverse markets.
Responsabilidades
- Define product positioning, messaging frameworks, and value propositions for products and audience segments.
- Develop global narratives and adapt product messaging for local markets and cultures.
- Translate product roadmaps into launch plans and audience-focused narratives.
- Own marketing strategy for core messaging and calling products.
- Lead go-to-market for strategic commercial partnerships that support user growth.
- Develop go-to-market plans for monetization products, including eSIM and subscriptions.
- Identify and activate growth opportunities across the consumer product funnel.
- Build and manage end-to-end product marketing processes in partnership with Product, R&D, regional marketing, CRM, and Creative teams.
- Provide strategic direction and hands-on support to regional marketing leads.
- Build and grow the product marketing function while remaining accountable for business outcomes.
Requisitos
- At least 6 years of product marketing experience.
- Proven experience marketing B2C consumer apps with a global footprint.
- Strong understanding of user acquisition, engagement, and retention without relying on mass media or large user-acquisition budgets.
- Ability to define KPIs, interpret funnel and retention metrics, and use data to guide positioning and launch decisions.
- Exceptional storytelling, positioning, and messaging skills.
- Strong execution capabilities, with ownership from strategy through delivery.
- Experience collaborating cross-functionally in global, matrixed organizations and across cultures.
- Excellent written and spoken English.