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TV Retention Marketing Manager

Partner·Israel·he
PresencialTiempo completoPerformance MarketingTelecommunications

Lead customer retention for a television service by reducing churn, improving customer experience, and increasing value and revenue from the existing customer base.

Responsabilidades

  • Lead the customer retention strategy and initiatives to reduce churn.
  • Develop pricing, promotional offers, and loyalty programs for existing customers.
  • Lead cross-organizational marketing initiatives and launches that improve customer experience.
  • Analyze trends, market surveys, and churn drivers to generate business insights.
  • Identify growth opportunities and increase customer-base value and revenue.
  • Work with diverse internal stakeholders and lead cross-functional projects.
  • Use data-driven management to support business goals.

Requisitos

  • Bachelor’s degree in marketing, economics, business administration, or a related field is required.
  • At least two years of experience in marketing management.
  • Experience managing cross-functional projects is required.
  • Direct or matrix management experience is required.
  • Strong analytical capabilities and broad business thinking.

Se valora

  • Knowledge of the telecommunications industry, particularly television services.

Compatibilidad

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