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Marketing Automation Specialist
Sin especificarTiempo completoPerformance MarketingInsurance
Manage and optimize marketing automation programs, customer journeys, audiences, segments, and triggers. Analyze campaign performance and coordinate measurement with marketing, digital, data, product, and development teams.
Responsabilidades
- Operate and maintain the marketing automation platform.
- Build, manage, and optimize customer journeys.
- Create and manage audiences, segments, and triggers.
- Analyze campaign and customer journey performance and identify improvements.
- Define measurement and tracking requirements with product and development teams.
- Collaborate with marketing, digital, data, product, and development teams.
Requisitos
- Experience in marketing automation, digital marketing, CRM, or MarTech.
- Experience creating and managing customer journeys and marketing automation workflows.
- Experience with GA4 and Google Tag Manager.
- Technical orientation and ability to work with product and development teams.
- Ability to analyze data and generate business insights.
- High-level English proficiency.
- Analytical thinking, independence, and strong learning ability.
Se valora
- Experience with Braze.
- Familiarity with business intelligence and data analysis tools.
- Experience with personalization and customer engagement programs.