Funnel Conversion Lead
Own end-to-end website conversion from paid social advertising in a specific country. Lead hands-on experimentation across landing pages, quizzes, and checkout, using customer insights and funnel data to improve performance. This is a fully remote, full-time role with an expected schedule of 50–60+?
Responsabilidades
- Own end-to-end website conversion from Meta ads in an assigned country
- Research target customers and understand conversion behavior in the local market
- Generate, prioritize, and develop clear hypotheses for macro and micro experiments
- Lead a product squad with an engineer and web designer to ship high-quality tests quickly
- Measure experiment outcomes and apply learnings to future testing
- Improve experimentation and analytics tooling
Requisitos
- At least 4 years running hundreds of experiments for direct-to-consumer eCommerce brands
- Hands-on ownership of experimentation from ideation and setup through quality assurance and analysis
- Strong customer and consumer experience instincts
- Understanding of the relationship between ad-to-landing-page experience and paid efficiency metrics
- Strong analytics skills, including segmentation and behavioral analysis
- Comfort with design principles and wireframing
- Technical confidence working with code and web implementation
Se valora
- Experience with high-growth startups and fast-paced environments
Beneficios
- Above-market compensation of $150,000–$300,000 per year, including equity
- Comprehensive medical insurance where applicable
- Personal development budget for books, courses, and coaching
- Wellness budget for gym and health apps
- Complimentary GLP-1 clinic membership
- Biweekly health and work coaching
- Laptop and work-from-home equipment as needed