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Brand Lead
Sin especificarTiempo completoBrand ManagementCybersecurityEnterprise Software
Lead the end-to-end brand function for a growing B2B cloud security company. Own brand identity, narrative, campaigns, creative direction, website experience, organic social, measurement, and external creative partnerships. This is a hands-on individual contributor role with potential to build a||||
Responsabilidades
- Own and evolve the company’s visual identity, voice, messaging expression, brand guidelines, and supporting systems.
- Translate product positioning into consistent narratives for security engineers, DevOps professionals, and CISOs across campaigns, websites, events, advertising, and sales materials.
- Concept, produce, and launch integrated brand campaigns.
- Direct creative work across design, video, motion, and photography, including briefing partners and reviewing output.
- Own the brand experience of the company website in collaboration with Growth and Design.
- Manage organic social channels, including content planning, voice, creative, publishing, and community engagement.
- Manage creative agencies, production partners, freelancers, merchandise suppliers, and fabrication vendors.
- Use AI across research, concept development, creative production, and localization to increase output and efficiency.
- Measure brand performance through share of voice, branded search, awareness, perception, community, and social signals.
- Partner closely with Sales and use customer conversations to create brand work that supports commercial outcomes.
Requisitos
- At least 5 years of experience building brands for B2B SaaS companies.
- Bachelor’s degree in communications, marketing, or a related field.
- Full professional proficiency in written and spoken English.
- Strong creative judgment and the ability to provide clear creative feedback.
- Excellent writing skills across headlines, manifestos, event materials, and other brand content.
- Commercial mindset with the ability to connect brand investment to pipeline and business outcomes.
- Comfort using AI tools throughout the brand and creative workflow.
- Self-directed, adaptable, motivated, and execution-oriented.
Se valora
- Experience in cloud infrastructure or cybersecurity.
- Experience working with technical audiences, including security engineers, DevOps professionals, or CISOs.
- Experience using AI tools for research, creative production, analysis, or localization.